Lutz is an unstoppable force when it comes to developing and launching innovative consumer products and businesses that ignite growth and create value for shareholders. A seasoned marketing strategist and visionary leader, he uncovers insights and seizes opportunities to create experiences that delight customers.
With a rare fusion of entrepreneurship and intrapreneurship experience, Lutz brings a global outlook and an unwavering dedication to assembling and motivating top-tier teams. This dynamic blend has helped him leave a lasting mark on the financial services, retail, and education sectors.
At Stride (parent company of K12, the leading provider of online public education), Lutz spearheaded the development and successful launch of a tutoring marketplace business. He also enhanced K12's online Career Technical Education (CTE) offering by introducing value-add services that differentiate it from traditional public schools. Currently, he is leading a new product initiative aimed at better serving and attracting homeschooling parents.
Prior to his role at Stride, Lutz served as the Chief Marketing Officer for three startups operating at different maturity stages and in different industries, including online retail, online banking, and student lending. In each position, he was instrumental in creating and launching new services that drove customer acquisition and retention. Additionally, he built effective teams and implemented agile marketing processes to optimize performance.
At Citibank, Wells Fargo, and PayPal, Lutz consistently demonstrated his ability to develop visionary products and services that required organizational agility and consensus building. During his 10-year tenure at Citibank, he assumed startup-like roles of increasing responsibility, successfully launching new businesses in North America, Latin America, and European markets. At Wells Fargo, Lutz pioneered mold-breaking marketing campaigns that garnered significant support for an underappreciated business unit. At PayPal, he introduced a highly successful loyalty program for its top-tier customers, resulting in a substantial increase in Net Promoter Score (NPS) within just six months of its launch.
Lutz grew up in Germany, Belgium, and Arizona, providing him with a global perspective and fluency in German and French. He holds an MBA from the Wharton School of Business and a BA in Business from Arizona State University. Lutz enjoys giving back through mentoring and has served as an Adjunct Professor of Digital Marketing at Southern Connecticut State University. His personal interests include climbing 14ers in Colorado with his son Alex, competing vigorously on the tennis court, and expressing his creativity through photography and AI image generation.